Klaviyo Birthday Flow
Birthday Flow – Celebrate Customers Personally & Drive Meaningful Engagement
The Birthday Flow is a personalized email and SMS automation designed to celebrate your customers on their special day. By delivering thoughtful, timely messages and exclusive birthday rewards, this flow strengthens emotional connection, builds brand loyalty, and encourages repeat purchases—while making customers feel genuinely valued.
This automation transforms birthdays into memorable brand touchpoints that increase lifetime value and long-term retention.
🔹 What the Birthday Flow Includes
✔️ Automated Birthday Date Tracking
Triggers messages based on customer-provided birthdates.
✔️ Personalized Birthday Messaging
Dynamic content featuring the customer’s name and celebratory tone.
✔️ Exclusive Birthday Rewards (Optional)
Special discounts, gifts, or store credits to encourage engagement.
✔️ Multi-Step Celebration Sequence
Pre-birthday reminder, birthday-day message, and follow-up reminder.
✔️ Email & SMS Delivery Options
Reach customers through their preferred channel.
✔️ Smart Segmentation Logic
Adjusts offers based on purchase history, loyalty tier, or customer value.
✔️ Time-Sensitive Incentives
Encourages redemption within a limited period.
✔️ Mobile-Optimized Design
Ensures smooth engagement across all devices.
✔️ Revenue & Engagement Tracking
Measure redemptions, repeat purchases, and flow performance.
✔️ Fully Automated & Scalable
Runs effortlessly throughout the year without manual management.
🔥 Why the Birthday Flow Works
✅ Creates Emotional Connection – Makes customers feel recognized and appreciated.
✅ Increases Repeat Purchases – Birthday rewards encourage buying behavior.
✅ Strengthens Brand Loyalty – Builds long-term customer relationships.
✅ Non-Promotional & Value-Driven – Celebratory, not sales-heavy.
✅ Boosts Customer Lifetime Value – Encourages consistent re-engagement.