Klaviyo Checkout Abandonment Flow
Checkout Abandonment Flow – Recover High-Intent Sales at the Final Step
The Checkout Abandonment Flow is a precision-targeted email and SMS automation designed to re-engage shoppers who reached the checkout page but exited before completing their purchase. These customers show the highest buying intent, and with timely, personalized follow-ups, this flow helps remove last-minute friction and recover revenue that would otherwise be lost.
This automation focuses on urgency, trust, and clarity to turn near-purchases into completed orders.
🔹 What the Checkout Abandonment Flow Includes
✔️ Real-Time Checkout Tracking
Triggers messages immediately when a shopper abandons checkout.
✔️ Personalized Order Reminders
Displays selected products, pricing, and direct checkout links.
✔️ Multi-Step Follow-Up Sequence
Strategically timed reminders to maximize recovery without pressure.
✔️ Objection-Handling Messaging
Addresses concerns around shipping, payment security, delivery time, and trust.
✔️ Smart Incentive Logic (Optional)
Deploys discounts only when necessary to protect margins.
✔️ Email & SMS Delivery
Ensures fast reach at the most critical decision point.
✔️ Behavior-Based Segmentation
Adjusts messaging by cart value, customer type, or device used.
✔️ Mobile-Optimized Checkout Experience
Ensures seamless redirection back to checkout on any device.
✔️ Revenue & Recovery Tracking
Measures recovered sales, conversion rate, and flow performance.
✔️ Fully Automated & Scalable
Runs continuously to capture lost checkout opportunities.
🔥 Why the Checkout Abandonment Flow Works
✅ Targets Highest-Intent Shoppers – Customers were moments away from buying.
✅ Recovers Revenue Efficiently – Converts existing traffic without extra ad spend.
✅ Reduces Checkout Friction – Clarifies doubts at the final step.
✅ Improves Conversion Rate – Maximizes value from every visitor.
✅ Enhances Customer Experience – Helpful, timely reminders—not pressure.