Klaviyo Browse Abandonment Flow
Browse Abandonment Flow – Re-Engage Interested Shoppers & Increase Conversions
The Browse Abandonment Flow is a strategic email and SMS automation designed to reconnect with visitors who viewed products or collections but left your site without adding items to their cart. By delivering timely, personalized reminders, this flow reignites interest, reinforces value, and guides shoppers back to your store—turning casual browsers into paying customers.
This automation captures early-stage intent and nurtures it into measurable revenue.
🔹 What the Browse Abandonment Flow Includes
✔️ Real-Time Browsing Behavior Tracking
Triggers messages when visitors view products or collections but exit without purchasing.
✔️ Personalized Product Reminders
Showcases recently viewed items with images, pricing, and direct product links.
✔️ Smart Timing & Message Sequencing
Carefully spaced follow-ups to re-engage without overwhelming the shopper.
✔️ Value-Focused Messaging
Highlights product benefits, social proof, and brand credibility.
✔️ Soft Incentive Logic (Optional)
Introduces discounts only when needed to protect margins.
✔️ Email & SMS Channel Support
Reaches customers through their preferred communication channel.
✔️ Behavior-Based Segmentation
Adjusts content based on pages viewed, time spent, or product interest.
✔️ Mobile-Optimized Design
Ensures seamless engagement across all devices.
✔️ Performance & Revenue Tracking
Measures clicks, conversions, and assisted revenue.
✔️ Fully Automated & Scalable
Runs continuously to capture opportunities without manual effort.
🔥 Why the Browse Abandonment Flow Works
✅ Captures Early Purchase Intent – Engages shoppers before they forget.
✅ Warms Leads Before Checkout – Builds confidence and familiarity.
✅ Improves Conversion Rates – Guides browsers back at the right time.
✅ Reduces Dependence on Paid Ads – Converts existing traffic efficiently.
✅ Supports Long-Term Revenue Growth – Turns interest into repeat engagement.